
Starting an online business in Singapore is exciting, especially with its global reputation. Though the registration process may seem daunting, Singapore has made it simple and accessible, even for first-time entrepreneurs.
In this blog, we’ll walk you through each step to turn your vision into a registered online business:
- Plan and conduct research
- Describe your offering
- Understand Singapore’s regulations for online businesses
- Incorporate your business
- Create the required infrastructure
Step 1: Plan and conduct research

To start an online business in Singapore, begin with solid market research and planning. Identify a viable idea that meets a specific consumer need, and assess its feasibility before investing time and money.
After your research and planning, you should be able to identify the following:
- Products or services you’ll offer
- Your intended client
- Potential competitors’ advantages and disadvantages
- Providers
- The strength of your company
- A backup plan
After your research and analysis, create a practical action plan for your online business.
Step 2: Describe your offering

The number of online businesses is enormous. Therefore, you must ensure that your product or service stands out from potential competitors. Consider these key product categories:
- Physical goods: These products must be produced, stored, and shipped to customers.
- Digital goods: You can sell downloadable products like online courses, podcasts, eBooks, and more.
- Services: Offering services is a fast way to start an online business, but it requires time, which may limit your earning potential.
Step 3: Understand Singapore’s regulations for online businesses

In Singapore, online content is regulated by the IMDA under the Broadcasting Act. Before starting an online business, check if you need a permit for your products or services. Some businesses get an automatic “class license,” but confirm any restrictions with the relevant authorities.
Step 4: Incorporate your business

Before starting your business, register it with the Accounting and Corporate Regulatory Authority (ACRA) in Singapore. Your choice of business structure will affect funding, operations, liability, and taxes. Here are the four common business structures:
- Sole proprietorship
- General partnership
- Limited liability partnership
- Limited liability company (also known as a private limited company)
Here are the government requirements for incorporating an online business:
- Company name
- At least one local director
- One local company secretary
- Registered office address in Singapore
- Company’s constitution
- Details of the officers
- Financial year-end date
Step 5: Create the required infrastructure

You’ll need the right infrastructure to run an online business in Singapore, including buildings, staff, IT systems, and business processes. These resources are essential for selling and delivering products effectively. Here’s the basic infrastructure you’ll need:
- A webpage or internet platform
If you want to build your brand, consider the domain name, design, and hosting. You can use software like SiteGiant Webstore to create your own website without needing coding knowledge.
- Advertising and marketing
An effective marketing plan is crucial for increasing awareness of your business. Many online entrepreneurs showcase their products and services using social media and paid advertising.
- Financing
You may choose to handle bookkeeping and accounting tasks internally, outsource them, or mixed. Some e-commerce software allows you to sync your online orders with an accounting system, saving you time, reducing costs, and enhancing accuracy.
Registering your online business in Singapore is the first step toward turning your entrepreneurial dreams into reality. With a straightforward process and a business-friendly environment, you’ll be well on your way to success. Take the plunge, follow the steps, and watch your business grow in one of the world’s most dynamic markets!
Get more information on SiteGiant today!
Image Credits and References: Freepik