
Singapore is home to a vibrant online shopping scene, providing diverse and thriving marketplaces for all types of shoppers. Whether you’re an entrepreneur looking to grow your business or a savvy consumer looking for the cheapest deals, these platforms offer limitless opportunities.
In this blog, we will spotlight the top 5 popular marketplaces in Singapore that can unlock success for both sellers and shoppers alike:
1. Amazon
Amazon Singapore has seen rapid growth, with its GMV reaching US$222.9 million in 2023. According to the latest Amazon Global Selling Trend Report, Singaporean sellers achieved double-digit sales growth on Amazon’s international stores, while Amazon Singapore ranked among the top 3 most visited retail websites in 2024.
With Prime benefits, fast shipping, and a broad product range, Amazon is a popular choice for shoppers. Despite the strong local competition, its global brand and efficient fulfillment system make it a key player in Singapore’s e-commerce space.

2. Zalora
Zalora Singapore ranks highly in the Fashion & Lifestyle category, offering a mix of local and international brands. Frequently mentioned in reviews and social media, Zalora is widely recognized by Singaporean shoppers. Known for its broad selection of fashion and beauty products, fast delivery, easy returns, and exclusive brand collaborations, Zalora’s user-friendly app and frequent promotions make it a top choice for those seeking stylish, affordable items.

3. Shopee
Shopee has quickly emerged as a leading online marketplace in Singapore, with a GMV of US$2,904.5 million in 2023, underscoring its strong consumer appeal. By 2024, the Shopee Singapore website became the most visited e-commerce retail website in Singapore, drawing around 13.2 million monthly visits. Known for competitive prices, in-app games, rewards, and flash sales, Shopee offers an engaging shopping experience that appeals to a wide audience seeking both deals and entertainment.

4. Lazada
Lazada is a prominent e-commerce platform in Singapore, recognized for its vast product range and strong logistics network. In 2023, it recorded a GMV of US$1,774.1 million, reflecting its significant market share. By 2024, Lazada attracted 6.99 million monthly visits, ranking among the top retail websites in Singapore. Its focus on trusted brands, particularly through LazMall, offers customers premium benefits like faster shipping and extended warranties, further enhancing its appeal.

5. Carousell
Carousell is one of Singapore’s most popular online marketplaces, with millions of active users and high transaction volumes. A Statista report shows its strong growth and demand, highlighting its success as a top platform for buying and selling, especially for secondhand items.

How can SiteGiant help merchants effectively manage their multichannel businesses?
In summary, Singapore’s e-commerce landscape is dynamic and competitive, with diverse marketplaces catering to various consumer needs. Implementing an effective system can streamline your multichannel management and ultimately boost sales. With SiteGiant Marketplace Sync, you can:

- Eliminate the hassle of individually updating products across multiple platforms by managing all your marketplace listings in one place.
- Keep track and synchronize all your inventory across multiple marketplaces in real time to prevent overselling.
- Sync and fulfill orders from multiple marketplaces on one platform, sorting by channel and fulfilling in bulk to speed up the process.
Grow your business across multiple sales channels today!
Image Credits and References: Amazon, Zalora, Shopee, Lazada, Carousell