
With live streaming becoming a rising phenomenon in eCommerce, many TikTok Shop sellers are flocking to the LIVE button to attract viewers and drive conversions. However, you might wonder, “Why are my TikTok LIVE views so disappointing?”. The truth is, standing out among millions of TikTok streamers requires more than just going live — it’s all about using the right strategy.
In this blog, we’ll explore 5 practical ways to boost your TikTok LIVE views:
- Optimize Your Content
- Post TikTok LIVE Teasers
- Feature Creators in TikTok LIVE
- Utilize Promotional Tools
- Leverage TikTok LIVE Shopping Ads
1. Optimize Your Content
Content is king, and optimizing it makes your page more discoverable. When your audience finds your content interesting, they are more likely to visit your page and find your TikTok LIVE session easily.
Moreover, you should carefully plan your TikTok LIVE content to keep viewers engaged and avoid boring moments. Structuring your session with smooth transitions and pacing ensures that the energy stays high, this prevents your audience from losing interest.

2. Post TikTok LIVE Teasers
Just like a movie trailer builds excitement for the film, the same goes for TikTok LIVE. Posting teasers with countdown stickers is an organic way to promote your upcoming livestreams to your followers, generating anticipation and attracting viewers. Furthermore, sharing teasers across social media platforms encourages your followers to join your LIVE, ultimately boosting your viewership.

3. Feature Creators in TikTok LIVE
Featuring creators or influencers is a fantastic way to boost your TikTok LIVE views! They spark interest among their followers and other curious viewers, exposing your livestream to new audiences. Additionally, influencers tend to engage more effectively with viewers, inviting more people to watch your TikTok LIVE session and elevating its visibility to a wider audience.

4. Utilize Promotional Tools
Additionally, offering exclusive deals, giveaways or limited-time offers on TikTok LIVE creates urgency and excitement. This entices more viewers to join your livestream and increases overall viewership.
You can use the below promotional tools to attract TikTok LIVE viewers:
i. TikTok LIVE Giveaway
LIVE Giveaway is a powerful tool for sellers to host prize events during TikTok Shop LIVE sessions. Offering free prizes helps draw in more viewers, while participation through tasks or direct entry increases both views and engagement, making your livestream more interactive and successful.

ii. TikTok LIVE Bundle Deal
Offering bundle deals during TikTok LIVE sessions boosts views by creating a sense of value and urgency, encouraging more viewers to join for exclusive, limited-time discounts. Promoting these bundles ahead of time also helps attract a larger audience.

iii. TikTok LIVE Campaign
Creators who participate in TikTok Shop LIVE Campaigns run by TikTok Shop promotional initiatives can boost their TikTok LIVE views and sales. When you register for a livestream campaign, your livestreams will be displayed prominently with campaign branding. It helps to increase traffic and conversions in your livestreams.

iv. TikTok LIVE Event
LIVE Events help you plan and maximize live shopping sessions by notifying your audience in advance of your upcoming LIVE. With scheduled LIVE events, you can confidently promote featured products and prepare LIVE Giveaways, driving TikTok LIVE views, engagement and sales.

5. Leverage TikTok LIVE Shopping Ads
TikTok is known for its subtle advertising approach. TikTok LIVE Shopping Ads naturally places your livestream in high-traffic areas like the “For You Page” where most viewers won’t even realize it’s an ad. With Shop Activity Audience, you can even reach targeted users who have visited your TikTok Shop, drawing in potential customers and increasing your TikTok LIVE views.

In short, getting more TikTok LIVE views requires strategic approaches, and it is the key to boosting brand awareness, driving real-time engagement with audiences and enhancing conversions.
Along with using the right strategies, having the right tools to manage your TikTok shops can make all the difference. With SiteGiant TikTok Shop Sync, you can:

- Effortlessly fulfill bulk orders from different TikTok shops and other marketplaces on one platform.
- Seamlessly synchronize inventory across multiple TikTok shops and other sales channels in real-time.
- Easily manage and update product listings across TikTok shops and other eCommerce platforms from a single interface.
Unlock the Full Potential of Your TikTok Shop with SiteGiant Today!
Image Credits and References: TikTok, TikTok Shop and TikTok Shop Academy