What is a domain name?
A domain name is a unique address that is used in a URL (Uniform Resource Locator) to identify your eCommerce store on the internet. When a person types the domain name into a web browser or clicks on the domain name link, the browser uses the domain name to connect the person to the respective webstore. Hence, it’s an essential element when creating a professional and credible webstore.
Why do I need a domain name for my webstore?
One of the most important decisions to make when creating a webstore is choosing a domain name. Here are the 4 reasons why you need a domain name for your webstore:
1. Branding
2. Drive More Traffic
3. Search Engine Optimization
4. Gain Control
1. Branding
A domain name is a powerful identity for building brand recognition. Make it memorable so that it’s the first thing that comes to people’s minds when they think about your eCommerce business. Besides, by having your own domain name, your webstore would look more reputable and trustworthy to potential customers. This is great for promoting your products or services and improve your webstore conversion rate.
2. Drive More Traffic
Having a domain name that is easy to remember and easy to spell can help increase traffic to your webstore. Customers are more likely to remember a simple and straightforward domain name such as www.sitegiant.my, making it easier for them to find your webstore in search engines. This will also increase the chances of them returning to your eCommerce store in the future.
3. Search Engine Optimization
A domain name can play a role in your search engine optimization (SEO) effort. Search engines like Google use the domain name as a factor in their ranking algorithm. You’ll need a domain name that is relevant to your business to boost your webstore’s search engine ranking. This will make it easier for your customers to find your webstore online.
4. Gain Control
You’ll get to control your own domain. As long as you continue to renew, the domain name is exclusively yours to use. You’ll have rights over everything you build under the domain name. Your brand identity and the content you publish belong solely to you.
In addition to that, you won’t have to depend on other third-party providers to host and promote your brand. It is a risk when posting your content to a third-party platform. The platform may close down and take all your content as well as your brand with it.
With your own domain name, you can take your brand and content with you. You are free to move it to any hosting company you’ll like.
Overall, a domain name is a crucial component of starting an eCommerce store. Hence, it’s essential to choose a name that is memorable, easy to spell, and relevant to your business. Do not neglect this step while creating your eCommerce store, as it will affect your brand visibility in the long run. If you are interested to register a domain name for your webstore, visit here for more information.
