After bazaars and open houses, the thing we associate most with Hari Raya is online shopping. Whether customers have a goal to refurbish their living room or source ingredients for pineapple tarts, Malaysians rush to online marketplaces for the best deals. As a seller, you want to be front and center in this sales rush. Standing out amid your competition is important, and thankfully, we have some sales hacks to share.
Target a suitable product categorization
The objective is to make your product visible and searchable. Therefore, it’s essential to place your product in the right category and sub-category. Once identified, focus on marketplaces where your product is most popular. At first glance, Qoo10 is a paradise for fashion and beauty items. Lazada and Lelong, on the other hand, are popular among customers for electronics and tablets.
Place quality images and descriptions
Quality images and informative descriptions are the secrets behind an effective product listing. It creates trust and attracts purchase without the possibility of examining the physical product. Give your product the impression it deserves by uploading images in multiple angles. Shoppers also rely on product descriptions to provide the details they need to know. Check out Lazada’s apparel category where size chart, measurement guide and product specification are shared in the description box (as shown below).
Drive sales with promotions
Raya season is the perfect time to be generous with promotions. It generates instant purchases, boosts sales revenues, and produce cross-selling opportunities. Online sellers can create promotions in marketplaces to attract more sales. Same time, they can also tailor their web store in conjunction of Raya season. From organizing a seasonal campaign to designing a Raya-themed banner, improving your web store can increase sales and enhance brand value.
Use seasonal keywords
During the Raya season, keep your products relevant by using seasonal keywords. Try adding Raya-themed keywords such as ‘Muslimah’, ‘Baju Raya’ or ‘Ramadhan’ in your product name. Be inspired by Shopee sellers who use long-tailed names such as ‘baju raya kurung modern’ or ‘raya songket exclusive’ under apparels. 11street also has a dining section filled with ‘Buka Puasa Ramadhan buffet’ or ‘selera Ramadhan’ offers (as shown in the image below).
Promote trending items
What are the top-selling items during Raya season? Apparels, furniture, cooking ingredients and electronics are trending products. Every online marketplace highlights these popular items on their homepage, so promote them for extra visibility. This year, Shopee’s Raya campaign focuses on apparel, kitchenware and household items complete with discounts and promo codes. If you have these products in your inventory, create an attractive listing to entice customers to make a purchase.
Create active engagement
With so many products in the marketplace, customers are faced with challenging decision making. This is where active engagement can secure a deal. Before deciding their purchase, customers would enquire about the product. “Will the shoes arrive before Raya?” or “Is the handbag made of artificial or genuine leather?” are examples of questions they’d ask. As an online seller, engage actively with your customers. Answer their questions promptly and effectively to influence their purchase. Lazada knows this and creates a ‘Questions about This Product’ section where online shoppers can direct their questions to the seller.
The festive season is the best time to boost your sales revenue. Since Raya season is upon us, online sellers can implement various sales hacks on different marketplaces. Whether you decide to focus on trending items or create effective product descriptions, we know these techniques will come in handy.
