When it comes to selling a product or service online, there are 2 main factors to consider and work on. First, the visibility of your business online and the second, attractiveness of your product or service.
Nail these factors and you may very well expect to see your business grow in the long-run.
Online Business Visibility
1. SEO-friendly and mobile-responsive Webstore
By owning a webstore, you may easily utilize it to promote your business branding. Customers tend to look out for information online these days either through a computer or their mobile phones. Hence, details found through your official webstore is an important resource for them. In addition to that, SEO-friendly features can be useful to help customers easily find your webstore online through keywords and links.
2. Selling on marketplaces
Another way to reach out to more customers would be to expand your business exposure through platforms that already have buyers visiting such as Shopee, Lazada, Zalora, eBay, Amazon and so many more.
There is no better way to quickly gain traffic and sales than to promote your business at a place that already has customers. The more marketplaces you sell in, the more customers you’ll be gaining online!
3. Shopee Boost
If you’re selling on Shopee, utilizing the boost feature is also one way to drive traffic to your store. By boosting your products, chances of customers discovering your products are much higher and you’ll be able to see an increase in store visits.
Pro tip: You can now automate the boosting of your products in Shopee with SiteGiant’s Shopee AutoBoost. With this tool, you’ll no longer have to manually boost your Shopee products every 4 hours.
4. Leverage on Social Media
Apart from webstore and marketplaces, you can also start building your customer base through social media engagements. Social media channels such as Facebook Shop, Facebook Live and WhatsApp Commerce are favoured mostly due to the convenience in engaging and maintaining customers.
Many businesses have utilized these platforms to successfully sell their products and you can too!
Attractiveness of a Product or Service
1. Product Watermark Labels
In the competitive eCommerce market, there are bound to be many products being sold online. Therefore, it is very important to enhance your products’ visibility especially in large marketplaces such as Shopee and Lazada. Customizable and easy-to-apply Product Watermark will definitely help your products stand out from the rest.
Shopee Product Watermark
Lazada Product Watermark
2. Discounts/ Promotions
Who doesn’t love discounts and promotional offers? Customers are always on a look out for good offers. In order to attract more customers to buy from your store, you can offer promotions for your products. As more people get to know about your ongoing promotion, more customers will start to visit your store. This will ultimately drive traffic for your sales.
How many of the tips above have you practiced in your business?
If you have yet to get started or find it a hassle to manage all of the above, SiteGiant has the right tools to ease your burdens! SiteGiant 6-in-1 eCommerce solution is specially-built to assist online sellers like you to sell on various channels (Lazada, Shopee, webstore, Facebook Shop, Facebook Live, Instagram, WhatsApp and many more) effortlessly. Chat with our friendly eCommerce consultants to know more!
